choco frito

Identity design for a small food business

logotype
business card
paper place-mat
wrapping paper
signage
The choco-frito identity was done for a business project that didn't go though completion (for unrelated reasons).
An old tavern was to be turned in to the choco-frito home. The main menu attraction, fried cuttlefish, is a popular finger food typical from coastal areas in the Lisbon region, such as Setubal and Peniche. Sided by its companion french fries and a cold beer makes for the perfect snack food, nutritious enough to stand as a meal. The setting is simple, it's quick, it's on the go, all inspired in the Portuguese tradition of its own
fish and chips.
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