Hakuna Matata

Brand Identity Fundação Hakuna Matata is a solution-driven, optimistic NGO that aims to promote sustainable and inclusive development engaging youth and communities. Promoting local empowerment through education, socio-economic development, entrepreneurship and employability; Promoting cultural, creative and sports activities; Implementing and using green technologies; Advocating for human rights, equality and vulnerable group rights. Hakuna Matata is located in Mozambique.

Concept

The logo concept is based on 'diversity' and collective unity. All different, all equal. The leaf motif is in a way symbolic and it is also ecology, environment, 'green'. It's a leaf, it's a seed, it's an eye. It's a leaf and it is multiple leaves.

Initial sketches

Logo development

Logo construction grid

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