Collateral and branding materials for My Cha
Inspired by traditional herbalist shops with a touch of french gourmandise, My Cha was born from a passion for plants and its virtues and qualites.
This small company creates a range of herbal infusions composed of strictly controlled aromatic and medicinal plants, totally made of natural ingredients.
The main visual identity concept is to focus on the ingredients and keep all other elements very simple and light.
Bringing in some of its key qualities such as 'natural' and 'aromatic' to the choice of the paper stock and to the color palette: using recycled unbleached paper (when possible) and on ocasion, complimentary bright colors are used as graphic elements.
Mulled Wine Mix Taking inspiration from its origins, the label has for a background a composition made with Scandinavian embroidery motifs. The color palette uses very strong colors for a warm effect.