color pallette
typography (Bryant bold)
symbols convey main features of the product
Slumbermate
foam mat
sweatshirt / t-shirts
notebook
business card
Slumbermate
Identity creation for Sumbermate product and brand Slumbermate sleeping system is a sleeping bag featuring a duvet made with a technically advanced material that keeps you very warm but is extremely thin. It combines the comfort of a duvet with the security, compactability and portability of a sleeping bag. Originally designed to be used on sailing boats (hence the name slumbermate — a 'mate' is a ship/yacht worker, it's also slang for friend) it can really be used anywhere: music festivals, slumber parties, caravans or just as an alternative to a sleeping bag. Sumbermate aims at making sleeping on-the-go a better experience. Slumbermate is here for the adventurous, urban, traveler who likes the creature comforts of home.